The 'Unseen City Collectibles Quest'

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An Augmented Reality-Powered Digital Treasure Hunt

Get ready to step into a new kind of fan experience. OKX is proud to unveil The Unseen City Collectibles Quest—an immersive augmented reality (AR) campaign developed in partnership with Manchester City. This interactive digital treasure hunt brings the excitement of the Premier League giants’ pre-season USA tour directly to fans in New York City, Orlando, and Columbus.

From July 27 to August 3, participants in these three cities can explore iconic local landmarks using a dedicated AR app to uncover exclusive Manchester City-themed digital collectibles hidden in plain sight. Each city features four unique collectibles, and players who discover all four will unlock the chance to win incredible prizes—including match tickets, official merchandise, and other VIP experiences.

This isn’t just a game. It’s a fusion of Web3 innovation, real-world exploration, and football fandom—designed to deepen the connection between fans and the club they love.

👉 Discover how AR is transforming fan engagement—start your quest today.

Bridging Communities Through Technology

Since becoming an official partner of Manchester City in 2022, OKX has consistently leveraged blockchain and Web3 technology to create meaningful, accessible experiences for fans worldwide. The Unseen City Collectibles Quest continues that mission by blending physical locations with digital interaction, inviting fans to see their hometowns through a new lens.

Whether you're walking through the electric energy of Times Square or strolling around the serene Lake Eola Park in Orlando, this quest turns everyday spaces into zones of discovery. It’s about more than collecting digital items—it’s about celebrating community, local pride, and the universal language of football.

Our past NFT campaigns with Manchester City have already proven this approach works: over 117,000 mints were recorded across two previous drops, drawing thousands of new users into the OKX ecosystem. This latest initiative builds on that success—but with a fresh, location-based twist that rewards curiosity and engagement.

Why This Campaign Matters

In today’s digital age, fan engagement goes beyond matchday tickets and jersey sales. The most impactful experiences are those that make supporters feel personally involved. The Unseen City Collectibles Quest does exactly that by:

And for those unfamiliar with digital collectibles or blockchain wallets, don’t worry—this experience is designed to be intuitive and beginner-friendly. All participants will access the quest through a simple app interface, with the option to claim their collectibles directly via the OKX Wallet, our secure and user-friendly Web3 gateway.

👉 Secure your digital collectibles with one of the most trusted wallets in Web3.

A Campaign Built on Accessibility and Inclusion

One of the core goals behind this initiative is inclusivity. Not every Manchester City fan can travel to Etihad Stadium—but with AR technology, we can bring a piece of the club’s spirit to fans’ own backyards.

By hosting the quest in three diverse U.S. cities, we’re reaching communities that may not typically have access to live Premier League events. This aligns perfectly with both Manchester City’s global outreach strategy and OKX’s vision of democratizing access to digital assets and experiences.

Moreover, this limited-edition campaign is exclusively available through the OKX Wallet, reinforcing our commitment to building utility and value within our ecosystem. It’s not just about owning a digital item—it’s about being part of a growing community at the intersection of sports, technology, and culture.

Frequently Asked Questions (FAQ)

Q: Who can participate in the Unseen City Collectibles Quest?
A: The quest is open to anyone located in New York City, Orlando, or Columbus during the campaign period (July 27 – August 3). No purchase is necessary.

Q: Do I need prior knowledge of blockchain or NFTs to join?
A: No. The experience is designed for all fans, regardless of technical background. Instructions will guide you through each step.

Q: How do I claim my digital collectibles?
A: Collectibles are claimed via the OKX Wallet after discovery in the AR app. You’ll need to create or link a wallet to save your items.

Q: What are the prizes for completing the quest?
A: Participants who find all four collectibles in their city will be entered into a draw for exclusive rewards such as match tickets, signed merchandise, and VIP experiences.

Q: Is there a cost to participate?
A: No. The quest is free to join. However, standard data and internet usage rates may apply.

Q: Can I participate from outside the three designated cities?
A: Unfortunately, the AR experience is geofenced and only accessible within NYC, Orlando, and Columbus for this launch.

Pushing the Boundaries of Fan Engagement

The Unseen City Collectibles Quest represents more than a marketing campaign—it’s a glimpse into the future of sports fandom. As Web3 technologies mature, we’re seeing new ways for fans to interact with their favorite teams beyond passive viewing.

From digital collectibles that double as entry passes to AR experiences that transform public spaces into interactive zones, the possibilities are expanding rapidly. And OKX is at the forefront of this evolution, using blockchain not as a buzzword, but as a tool for real-world connection.

This collaboration with Manchester City exemplifies how brands can use technology to create emotional resonance, geographic inclusivity, and lasting memories—all while introducing users to the benefits of decentralized platforms.

Final Thoughts: Join the Adventure

Football has always been about community. So is Web3. The Unseen City Collectibles Quest brings these worlds together in a way that’s fun, inclusive, and forward-thinking.

Whether you’re a lifelong Cityzens supporter or simply curious about what AR and digital collectibles can do, now is your chance to step into the game. Download the app, explore your city, and see what hidden treasures await.

The future of fan engagement isn’t just online or offline—it’s everywhere in between.

👉 Start your journey into Web3—claim your collectibles now.

Disclaimer:
No purchase or payment is necessary to participate. Official rules, eligibility requirements, and full campaign details are available on the official site. This activity does not constitute investment advice, an offer to buy or sell digital assets, or financial, legal, or tax guidance. Digital assets—including NFTs and stablecoins—are highly volatile and may lose value. Always assess your risk tolerance and consult professionals for personal advice. NFTs do not grant intellectual property rights or commercial usage rights to underlying artwork. Capital gains tax may apply upon resale. OKX is not regulated by the UK Financial Conduct Authority (FCA), and NFTs are not covered by FCA protections.

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