In a bold reaffirmation of its long-term digital asset strategy, Strategy — formerly known as MicroStrategy — has acquired an additional 6,556 Bitcoin (BTC) for $555.85 million**, bringing its total BTC holdings to a staggering **538,200 BTC**, valued at approximately **$46.83 billion. The purchase, executed at an average price of $84,785 per BTC, underscores the company’s unwavering commitment to Bitcoin as a treasury reserve asset.
Led by visionary CEO Michael Saylor, Strategy continues to outperform broader market trends, both in stock performance and strategic foresight. With an average acquisition cost of just $67,766 per BTC**, the firm now enjoys an unrealized profit of over **$10.36 billion, solidifying its status as the largest publicly traded corporate holder of Bitcoin.
Strategic Bitcoin Accumulation at Scale
Strategy’s latest acquisition is not an isolated event but part of a meticulously planned capital allocation strategy. On April 15, the company purchased 3,459 BTC for $285.8 million, aligning with its earlier announcement to raise capital specifically for Bitcoin purchases. This disciplined approach has enabled Strategy to scale its BTC reserves consistently, even amid volatile market conditions.
According to on-chain analytics platform Lookonchain, the firm has now accumulated nearly 2% of the total circulating Bitcoin supply — a figure that highlights both its market influence and the growing institutional embrace of digital assets.
“Strategy bought another 6,556 BTC ($555.85M) at an average price of $84,785 last week. #Strategy currently holds 538,200 BTC ($46.83B), with an average buying price of $67,766 and an unrealized profit of $10.36B.”
— Lookonchain
This aggressive accumulation strategy reflects a fundamental belief: Bitcoin is the most reliable long-term store of value in the digital era.
Capital Raising to Fuel BTC Purchases
To sustain its buying momentum, Strategy has leveraged innovative financial instruments. In early February 2025, the company launched a significant stock offering to generate capital for further Bitcoin acquisitions. Most notably, just one month prior to this latest purchase, Saylor announced the sale of $21 billion in preferred STRK stock, exclusively earmarked for buying more Bitcoin.
This approach — using equity financing to acquire hard assets — diverges from traditional corporate treasury management. Instead of holding depreciating fiat currencies or low-yield bonds, Strategy is converting capital into a deflationary, decentralized digital asset with global scarcity.
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Market Impact and Stock Performance
While broader equity markets face headwinds, Strategy’s stock (MSTR) continues to defy the trend. At the time of writing, MSTR was up 1.9%, trading at $323, demonstrating strong investor confidence in its Bitcoin-centric model.
The stock’s outperformance isn’t limited to retail investors. According to Michael Saylor, public data from Q1 2025 reveals that:
- Over 13,000 institutions hold MSTR shares directly
- Approximately 814,000 retail accounts are invested in the stock
- An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios
This widespread ownership structure positions Strategy not just as a tech company, but as a de facto Bitcoin investment vehicle accessible through traditional markets.
Why Strategy’s Model Matters for Institutional Adoption
Strategy’s journey from enterprise software firm to premier Bitcoin holder offers a blueprint for institutional adoption. By treating Bitcoin as a primary treasury asset, the company has achieved several key outcomes:
- Inflation resistance: Bitcoin’s fixed supply cap of 21 million coins protects against currency debasement.
- Shareholder alignment: The strategy rewards long-term investors who believe in digital scarcity.
- Market liquidity: MSTR stock provides regulated exposure to Bitcoin without custody challenges.
Moreover, with over 2% of all existing Bitcoin now under its control, Strategy plays a critical role in reducing market float — potentially contributing to upward price pressure over time.
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Frequently Asked Questions (FAQ)
Why is Michael Saylor buying so much Bitcoin?
Michael Saylor views Bitcoin as the most secure and scalable form of digital property. He believes traditional fiat currencies lose value over time due to inflation, whereas Bitcoin’s fixed supply makes it a superior store of value. By acquiring large quantities of BTC, Strategy aims to protect and grow shareholder equity in an era of monetary expansion.
How does Strategy afford to buy so much Bitcoin?
Strategy raises capital through equity offerings and convertible instruments. Instead of spending profits on dividends or share buybacks, the company reinvests funds into Bitcoin. This financial engineering allows it to scale its BTC holdings while maintaining operational stability.
Is holding Bitcoin a risky strategy for a public company?
While Bitcoin is volatile in the short term, Strategy adopts a long-term, non-trading approach — meaning it does not sell its holdings. This reduces exposure to market timing risks. Additionally, the growing acceptance of digital assets and improving regulatory clarity are gradually reducing perceived corporate risk.
How much Bitcoin does Strategy own compared to others?
With 538,200 BTC, Strategy holds more Bitcoin than any other public company. Its closest peers include Tesla and Square (now Block), but neither matches Strategy’s scale or conviction. Only nation-states like El Salvador come close in terms of national-level adoption.
Does owning MSTR stock give me direct ownership of Bitcoin?
No — MSTR shareholders own equity in the company, not direct custody of its Bitcoin. However, the stock’s valuation is closely tied to BTC’s price performance and the company’s growing reserves. Many investors use MSTR as a proxy for gaining regulated exposure to Bitcoin.
Could other companies follow Strategy’s model?
Yes — and many already are. Companies like Tesla and Meitu have previously adopted similar strategies. As macroeconomic uncertainty persists and digital assets gain legitimacy, more corporations may shift portions of their treasuries into Bitcoin or other scarce digital assets.
The Future of Corporate Treasury Management
Strategy’s evolution signals a paradigm shift in how companies manage capital. The era of holding low-yield cash equivalents may be giving way to a new model: strategic hard asset allocation.
As global debt levels rise and central banks maintain accommodative policies, alternatives like Bitcoin become increasingly attractive. Strategy’s success could inspire a wave of copycat moves across industries — from fintech to energy to real estate.
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Conclusion
Michael Saylor’s latest $555.85 million Bitcoin purchase isn’t just a transaction — it’s a statement. It reaffirms that Bitcoin is not speculative side project, but core infrastructure for long-term value preservation.
With nearly half a trillion dollars in BTC value now on its balance sheet and institutional support spanning millions of investors, Strategy has cemented its role as a pioneer in the digital asset revolution. Whether you're an investor, executive, or observer, one thing is clear: the future of corporate finance may be written in code — and secured by cryptography.