Fidelity Investments Analyst Explains Why Bitcoin Adoption Has Slowed Down

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Bitcoin has long been celebrated as a revolutionary digital asset, often dubbed "digital gold" for its scarcity and potential as a long-term store of value. However, recent observations from Jurrien Timmer, Director of Global Macro at Fidelity Investments, suggest that while Bitcoin’s price continues to climb, its network growth—measured by real-world adoption—is showing signs of deceleration. This divergence raises important questions about the sustainability of current price momentum and the evolving nature of Bitcoin’s role in the global financial system.

The Growing Gap Between Price and Network Activity

At the heart of Timmer’s analysis is a critical distinction: Bitcoin’s price performance versus its underlying network growth. Historically, asset valuations tend to reflect real usage and user expansion. But in Bitcoin’s case, price gains have increasingly outpaced actual adoption metrics.

Timmer points to the number of non-zero addresses—a common proxy for active users—as a key indicator of network health. This metric has followed a power curve over time, suggesting exponential early growth that naturally slows as the network matures. While Bitcoin’s price oscillates around this curve, recent data shows that price movements are stretching further above the trendline, creating a concerning gap.

“In my view, this divergence between price and adoption could explain why Bitcoin has slowed down a bit along its path to potential new all-time highs. The pendulum will only swing so far. For the new highs to continue, the network may have to accelerate again,” Timmer noted in a widely shared tweet.

This observation aligns with broader economic principles—valuations detached from fundamentals are vulnerable to correction. While macro factors like monetary policy, inflation hedging, and institutional inflows can drive short-term price action, long-term sustainability depends on expanding utility and user engagement.

👉 Discover how market cycles shape digital asset trends and what it means for future adoption.

Parallels with Technological Innovation Cycles

Timmer draws an insightful parallel between Bitcoin’s growth pattern and historical technological breakthroughs. From the internet to smartphones, transformative technologies typically follow an S-curve: rapid initial adoption, followed by saturation and stabilization.

Bitcoin and Ethereum both mirror this trajectory. Their early years saw explosive growth in addresses and transaction volume. Now, as they approach broader maturity, the rate of new user onboarding naturally slows. This doesn’t mean adoption has stalled—it suggests the asset class is transitioning from speculative frontier to foundational infrastructure.

Veteran trader Peter Brandt echoed this sentiment, observing that each successive Bitcoin bull market delivers diminishing returns compared to the last. If this pattern holds, the current rally may be nearing its peak unless accompanied by renewed network-level activity.

Timmer responded thoughtfully:

“It makes sense, given the asymptotic nature of the power curve and the path of price discovery towards a mature asset.”

This evolving lifecycle underscores a shift—from viewing Bitcoin solely as a speculative instrument to recognizing it as a structural component of modern finance.

Reassessing What "Adoption" Means Today

One of the most compelling arguments comes from Ki Young Ju, founder and CEO of on-chain analytics platform CryptoQuant. He highlights that Bitcoin’s circulation velocity—a measure of how frequently coins change hands—has dropped to its lowest level since 2013.

At first glance, this might seem alarming. But Ju interprets it differently: low velocity indicates that holders are not spending their Bitcoin, suggesting strong conviction in its value preservation role.

“Bitcoin was designed as P2P electronic cash,” Ju explained, “but it has evolved into digital gold.” This transformation means traditional adoption metrics—like transaction counts or address growth—may no longer capture the full picture.

👉 Explore how on-chain data reveals hidden trends in investor behavior and market sentiment.

With the rise of custodial solutions such as Bitcoin ETFs and corporate treasuries, large volumes of BTC are being held in cold storage or long-term wallets. These coins aren’t circulating, but they’re still adopted—just not in the way early proponents envisioned.

Ju suggests refining our measurement frameworks:

“To assess the adoption curve accurately, separating cohorts for Bitcoin transactions as payments or using op_code to measure application usage might be more effective.”

In other words, we need smarter metrics—one that distinguish between hoarding for value storage and spending for utility.

Institutional Embrace: A New Chapter for Bitcoin

Despite slower network growth, institutional interest in Bitcoin is surging—a trend that may redefine what adoption looks like in 2025 and beyond.

Consider these developments:

These moves reflect a strategic pivot: corporations are no longer just investing in Bitcoin—they’re integrating it into their financial DNA.

This institutional lockup reduces circulating supply, potentially fueling scarcity-driven price appreciation—even without proportional increases in transactional usage. It also reinforces Bitcoin’s status as a hedge against monetary instability and fiscal overreach.

Could this be driven by the next chapter in the fiscal dominance thesis (i.e., monetary subordination)? — Jurrien Timmer

Indeed, macroeconomic uncertainty—rising national debts, expansive central bank balance sheets, and geopolitical volatility—may be pushing institutions toward hard assets like Bitcoin.

👉 See how global financial shifts are accelerating demand for decentralized assets.

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Frequently Asked Questions (FAQ)

Q: Why is Bitcoin adoption slowing down despite rising prices?
A: Adoption metrics like address growth and transaction volume are plateauing because many investors now treat Bitcoin as a long-term store of value ("digital gold") rather than a medium of exchange. This reduces on-chain activity even as demand increases.

Q: What does low circulation velocity mean for Bitcoin?
A: Low velocity means fewer Bitcoins are being spent or transferred frequently. This often signals strong holder confidence and long-term conviction, especially when driven by institutional accumulation.

Q: Are traditional adoption metrics still relevant?
A: Not entirely. As Bitcoin evolves, metrics must adapt. Analysts now recommend segmenting usage—such as separating payment transactions from investment holdings—to get a clearer picture of real-world utility.

Q: How do ETFs affect Bitcoin’s network growth?
A: ETFs concentrate large amounts of Bitcoin in custodial wallets that rarely transact. While this doesn’t boost network activity, it increases demand and scarcity, supporting price growth independently of traditional adoption indicators.

Q: Can Bitcoin reach new all-time highs without faster adoption?
A: Possibly in the short term due to macro forces and speculation. But sustained highs will likely require renewed network expansion—either through increased usage or broader integration into financial systems.

Q: Is slow adoption a sign of failure?
A: No. Slower growth can indicate maturation. Just as internet usage didn’t grow infinitely but became foundational, Bitcoin may be transitioning from rapid expansion to structural importance.


The story of Bitcoin is not slowing—it’s evolving. What once looked like a payments revolution is now shaping up as a macro-financial reset button. As institutions adopt Bitcoin into their reserves and investors rethink what "adoption" really means, the narrative shifts from hype to substance. The road ahead may be less about exponential user growth and more about enduring value creation.