The Ultimate Guide to Doodles NFTs: Everything You Need to Know

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Doodles NFTs have emerged as one of the most iconic and culturally resonant projects in the Web3 space. More than just a profile picture (PFP) collection, Doodles has evolved into a next-generation entertainment brand that blends art, technology, storytelling, and community-driven innovation. From its vibrant aesthetic to groundbreaking collaborations and immersive real-world experiences, Doodles continues to redefine what an NFT project can become.

This comprehensive guide explores every facet of the Doodles ecosystem—from its origins and core collections to community governance, brand partnerships, and future-facing media initiatives.

The Founding Team Behind Doodles

Doodles was launched in 2021 by a trio of visionary creators: Evan Keast, Jordan Castro, and Scott Martin—better known in the community as Tulip, Poopie, and Burnt Toast.

Evan and Jordan were instrumental in building CryptoKitties, one of the earliest and most influential NFT projects under Dapper Labs. Their experience in blockchain-based digital collectibles laid a strong foundation for Doodles’ technical and creative direction.

Scott Martin, the artistic force behind Doodles, is a Canadian illustrator, animator, and muralist with a resume that includes work for Google, Snapchat, and WhatsApp. His bold, colorful line-art style defines the Doodles aesthetic. Prior to Doodles, he had already established himself in the NFT world by minting original pieces on platforms like Foundation.

In the months following launch, the team expanded strategically. Julian Holguin, former President of Billboard, joined as CEO, bringing mainstream entertainment expertise. Then in June 2022, global icon Pharrell Williams was announced as Chief Brand Officer—a pivotal moment that signaled Doodles’ ambition to transcend crypto circles.

“I am stepping in as CEO of Doodles. We’re moving to a vision with a strong bias for risk, disruption, radical transparency, and authenticity.”
— Burnt Toast, January 2025

By early 2025, Scott Martin assumed the CEO role, reinforcing the project’s commitment to creator-led leadership. Today, Doodles operates with nearly 60 employees worldwide, combining talent from tech, media, advertising, and entertainment industries.

The Genesis Collection: 10,000 Unique Digital Collectibles

At the heart of Doodles lies its Genesis Collection—a set of 10,000 generative NFTs built on Ethereum. Each piece features whimsical characters crafted from hundreds of unique traits hand-drawn by Scott Martin.

Like other leading PFP projects such as CryptoPunks and Bored Ape Yacht Club, Doodles uses algorithmic trait mixing to create rarity tiers. However, it stands out with its playful diversity: characters range from humanoids and cats to aliens, skeletons ("Skellys"), and even ice creams or pickles.

Notably, 62 Doodles were fully hand-illustrated by Martin. These include rare variants like mascots and Rainbow Puke faces—some of the most coveted in the collection.

👉 Discover how rare your Doodle could be—explore generative art mechanics and ownership benefits.

The Rainbow Puke trait became a cultural phenomenon in 2023 when The Simpsons featured a version of it in their annual “Treehouse of Horror” episode—an unexpected nod that cemented Doodles’ place in pop culture.

Launch Strategy: Exclusivity Meets Innovation

Doodles launched on October 17, 2021, at a mint price of 0.123 ETH. What made its rollout unique was a bold community experiment: the team closed its Discord server when membership hit just over 1,000 users—weeks before minting began.

This controversial move created intense scarcity and buzz. Only early supporters could gain whitelist access, fueling speculation and demand. While criticized by some as exclusionary, it ultimately rewarded genuine early believers and helped establish an elite core community.

When the collection sold out quickly, the Discord reopened—welcoming thousands of new collectors and solidifying Doodles as a top-tier NFT brand.

Expanding the Universe: The Doodles Ecosystem

Beyond the original 10,000 NFTs, Doodles has grown into a multi-layered ecosystem designed to deepen engagement and expand utility.

Space Doodles

Each OG Doodle can generate a companion Space Doodle—a non-dilutive digital artwork featuring personalized spaceships, planets, audio elements, and animations. Ownership transfers with the parent Doodle. While currently artistic expressions, future utilities are expected.

Doodles 2 & Stoodio

Built on the Flow blockchain, Stoodio serves as the central hub for Doodles’ digital identity platform. It features:

Launched in beta in April 2023, with full public release expected in Q1 2024, Stoodio represents Doodles’ shift toward composable digital identities.

Dooplicator

Exclusive to OG holders who claimed during mid-2022, the Dooplicator is a powerful tool for generating wearable items based on original Doodle traits. There are three tiers:

These wearables include ultra-rare designs inspired by hand-drawn traits like holographic hair or Rainbow Puke faces. Critically, Dooplicators retain perpetual utility, with undisclosed future functions planned.

Genesis Box

Released in June 2022, the Genesis Box contained randomized Doodles 2 wearables. Of the 20,000 boxes:

Once opened, the box is consumed—adding urgency and collectibility.

Collaborative Drops

Doodles has partnered with major brands through limited-edition drops:

These phygital campaigns blend real-world products with digital ownership—showcasing Doodles’ strength in cross-platform storytelling.

Community Power: The Inkubator & Governance

Doodles places community at its core. Ownership isn’t just about status—it’s about participation.

The Inkubator

Originally known as Doodlebank (funded by 420 ETH from mint proceeds and 50% of secondary royalties), the Inkubator evolved into a full-fledged community launchpad.

Its mission: empower OG holders to create events, businesses, and creative ventures that grow the brand.

To date, it has:

👉 Learn how NFT communities are reshaping creative entrepreneurship—see what’s possible with decentralized funding.

Community Council & Doodles Watch

Governance is shared through two key bodies:

This dual-layer system promotes transparency and accountability—hallmarks of Doodles’ “radical transparency” ethos.

Sub-Communities: Global & Trait-Based Networks

Doodles has fostered vibrant sub-communities across regions and interests:

These grassroots networks enhance global reach and deepen engagement.

The Doodles Way: From NFT Project to Entertainment Brand

In 2023, co-founder Jordan Castro declared: “We are no longer just an NFT project.” This reflects Doodles’ evolution into a full-fledged entertainment company built on three pillars:

1. Character IP

Doodles now centers around original characters like Hap and his cat Mello, with hints of a broader narrative universe unfolding through animation and transmedia storytelling.

2. Creative Agency – Golden Wolf

With the acquisition of award-winning studio Golden Wolf, Doodles gained an in-house creative powerhouse serving clients like Disney, Epic Games, Nickelodeon, and Samsung.

In summer 2024, Golden Wolf produced “Dullsville and The Doodleverse”—an animated special directed by Burnt Toast and featuring music from Pharrell Williams, Lil Wayne, and Coi Leray.

This marked the beginning of Project Gray, a transmedia campaign including live events (like its premiere at TIFF), merchandise, digital collectibles, and music videos under Doodles Records.

3. Software & Technology

At the core is Stoodio, a mobile-first platform connecting fans directly to content via web3 tools. In mid-2024, Stoodio migrated to Base, Coinbase’s Layer 2 network—enabling faster transactions and broader accessibility.

Products & Real-World Experiences

Physical Merchandise

Doodles regularly releases high-quality physical goods:

Available via shop.doodles.app, these items cater to both collectors and lifestyle consumers.

Major Brand Collaborations

Recent partnerships include:

Immersive Events

Doodles has hosted or participated in:

Experiential Retail: Camp x Doodles

In summer 2023, Doodles launched an interactive retail space at Camp Chicago, blending play with digital collection. Kids use “Doodad” devices to collect wearable NFTs while navigating slides, ball pits, and themed zones—linking physical fun with digital rewards.

The experience draws ~1,200 visitors weekly—a testament to its mass-market appeal.

Doodles TV: A Token-Gated Media Platform

On July 23, 2024, Doodles launched DoodlesTV, a token-gated media platform offering exclusive premieres for OG holders.

Key features:

The Super Pass (Season 1) is mintable on Base via Coinbase Wallet. It grants priority access to content drops from Doodles Records, which features tracks produced by Pharrell and performed by Swae Lee, Lil Yachty, Coi Leray, and Kyle Richh.

“Take ownership, keep evolving new ideas, shape communities.”
— Burnt Toast, December 2024

This initiative positions Doodles at the forefront of fan-powered media distribution.

Upcoming Developments & Token Speculation

In late 2024, Burnt Toast hinted at an upcoming token launch through a cryptic tweet where the first letters spelled “token is coming.” The market responded instantly—the floor price surged from ~4 ETH to over 7 ETH within hours.

While official details remain under wraps, expectations are high for a utility token that may govern voting rights, unlock premium experiences, or reward long-term engagement.

👉 Stay ahead of major NFT launches—track ecosystem growth before markets react.

Frequently Asked Questions (FAQ)

Q: What blockchain are Doodles NFTs on?
A: The original Genesis Collection is on Ethereum. Doodles 2 and Stoodio operate on Flow but are migrating features to Base for scalability.

Q: How do I join sub-communities like Rainbow Alpha?
A: Most are accessible through verified ownership in the official Discord. Some require direct invites from admins.

Q: Can I use my Dooplicator more than once?
A: Yes—depending on rarity tier (1–3 uses). More importantly, they retain "perpetual utility" for future features not yet revealed.

Q: Are Space Doodles tradable separately from OGs?
A: No—they transfer automatically with the parent Doodle upon sale.

Q: What does “OG” mean in the Doodles community?
A: “OG” refers to owners of the original 10,000 Genesis NFTs—holders receive priority access to drops and governance rights.

Q: When will “Dullsville and The Doodleverse” be released publicly?
A: After exclusive premieres for Super Pass holders in August 2024, it will roll out globally later in the year.

Final Thoughts

Doodles has transcended the typical lifecycle of an NFT project. It’s no longer just about profile pictures—it’s about building a joyful, inclusive universe where art meets technology, community fuels creativity, and storytelling spans digital and physical worlds.

With strategic acquisitions like Golden Wolf, partnerships with giants like Adidas and G-Shock, experiential retail activations at Camp stores, and innovative platforms like Stoodio and DoodlesTV—it's clear that this project is playing the long game.

As it prepares for potential tokenization and further expansion into global entertainment, one thing remains certain: Doodles isn’t following trends—it’s setting them.

Core Keywords: Doodles NFTs, PFP projects, Web3 entertainment, NFT community governance, generative art collections