OKX Upgrades Partnership with McLaren Formula 1 Team in 2024

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The world of high-speed motorsport and cutting-edge Web3 technology are accelerating toward a shared future, as OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, announces a significant expansion of its collaboration for the 2024 season. In a bold move that underscores the growing synergy between blockchain innovation and elite racing, the OKX logo will now be prominently displayed on the side pods of the McLaren F1 car livery for 20 races throughout the upcoming Formula 1 season.

This elevated branding placement marks a major milestone in the partnership, going beyond previous visibility to place OKX at the heart of McLaren’s racing identity. The new 2024 livery, unveiled on January 16, draws direct inspiration from the “Stealth Mode” design co-created by OKX and McLaren in September 2023 — a visual testament to their shared commitment to innovation, performance, and forward-thinking technology.

A Design Born from Collaboration

The integration of design elements from the jointly developed “Stealth Mode” livery reflects more than just aesthetics — it symbolizes a deepening alliance rooted in mutual values. The sleek, futuristic look of the car mirrors the principles of Web3: speed, transparency, and boundary-pushing advancement.

👉 Discover how technology is reshaping the future of sports and fan engagement.

This collaboration isn’t merely about branding; it’s about co-creating experiences that resonate with a new generation of tech-savvy motorsport fans who value digital ownership, interactivity, and real-time connection.

Voices from the Leadership

Haider Rafique, Chief Marketing Officer at OKX, expressed enthusiasm for the expanded partnership:

"We are thrilled to be part of the new McLaren F1 Team campaign Whatever It Takes. We love the spirit that McLaren is taking into the 2024 season, and we're excited to see that elements from our co-designed livery from Singapore have been integrated into this year's design. It feels like this will be a special year for McLaren — and an epic one for our partnership as well."

Zak Brown, CEO of McLaren Racing, echoed this sentiment:

"Our partnership with OKX is going from strength to strength. We delivered some fantastic fan activations last season, and I look forward to building on that success through this expanded relationship. The innovative and forward-thinking OKX brand will remain front and center in the fast-paced world of Formula 1."

Bridging Web3 and Motorsport

The extended collaboration represents a strategic convergence of two high-performance ecosystems: blockchain technology and Formula 1 racing. Both thrive on precision, real-time data, global reach, and relentless innovation. By aligning with McLaren — a team with a legacy of 20 Formula 1 world championships and a reputation for engineering excellence — OKX reinforces its position as a leader in the Web3 space.

This partnership does more than increase brand visibility; it opens doors to immersive fan experiences powered by digital collectibles, token-gated content, and interactive platforms that bring supporters closer to the track than ever before.

Core Keywords:

These keywords naturally reflect the evolving intersection of finance, technology, and entertainment — areas where OKX continues to lead with purpose.

Expanding Reach Through Innovation

OKX is more than a crypto exchange — it's a comprehensive Web3 ecosystem trusted by over 50 million users worldwide. As the second-largest crypto trading platform by volume, OKX offers lightning-fast execution, robust security, and transparent operations, publishing monthly Proof of Reserves to ensure accountability.

Its self-custody solutions, including the Web3-compatible OKX Wallet, empower users to take control of their digital assets while accessing decentralized exchanges (DEXs), NFT marketplaces, DeFi protocols, GameFi apps, and thousands of dApps across multiple blockchains.

Through strategic partnerships with global icons like Manchester City F.C., The Tribeca Festival, and now an enhanced alliance with McLaren F1, OKX is building bridges between traditional audiences and the decentralized future.

👉 See how Web3 is transforming fan experiences in sports today.

Sustainability and Inclusion in Motion

Beyond performance and technology, both OKX and McLaren share a commitment to responsible innovation. McLaren Racing is a signatory to the UN Sports for Climate Action Framework and has pledged to achieve net zero emissions by 2040. The team also champions diversity and inclusion across all levels of motorsport — values that align with OKX’s vision for an open, accessible digital economy.

McLaren competes across five major racing series:

This multi-platform presence allows OKX to engage with diverse global audiences across different racing cultures and technological frontiers.

Frequently Asked Questions (FAQ)

Q: What does OKX’s upgraded partnership with McLaren F1 include?
A: The expanded partnership features the OKX logo on the side pods of the McLaren F1 car for all 20 races in the 2024 season, along with additional branding placements on the vehicle and collaborative fan engagement initiatives.

Q: How is Web3 technology being integrated into Formula 1 through this partnership?
A: While specific Web3 activations are announced separately, past collaborations have included co-designed digital liveries, NFT releases, and interactive fan experiences. Expect continued innovation in digital collectibles and blockchain-powered engagement throughout 2024.

Q: Is OKX involved in other sports sponsorships besides McLaren?
A: Yes. OKX partners with several top-tier organizations, including Premier League champions Manchester City F.C., The Tribeca Festival, and athletes like Ian Poulter, Scotty James, and Daniel Ricciardo.

Q: Why is side pod branding significant in Formula 1?
A: Side pods are highly visible during races — especially during overtakes and close camera shots. Placement here ensures maximum exposure across broadcasts, social media clips, and live events.

Q: Does OKX offer products specifically for sports fans?
A: While OKX doesn’t market sport-specific financial products, its wallet and trading platform support fan tokens, NFTs, and other digital assets often used in sports engagement programs.

Q: How can fans participate in OKX-McLaren collaborations?
A: Fans can stay updated via official channels for potential giveaways, exclusive content drops, or limited-edition digital collectibles tied to race events or milestones.

The Road Ahead

As the 2024 Formula 1 season kicks off, the upgraded partnership between OKX and McLaren signals more than just corporate alignment — it represents a cultural shift. The fusion of blockchain infrastructure with real-world performance creates new opportunities for engagement, ownership, and community building.

With every lap around the circuit, OKX isn’t just riding alongside McLaren — it’s helping drive the future of digital interaction in sports.

👉 Join the movement where technology meets speed — explore what’s next with OKX.

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