Jack Grealish, Manchester City midfielder and global brand ambassador for OKX, has officially launched the cryptocurrency exchange’s new “My Fabric” global brand campaign. The initiative celebrates the personal journeys of elite athletes, spotlighting resilience, ambition, and the relentless pursuit of excellence. As part of a renewed partnership, Grealish will take center stage in a series of exclusive fan engagement activities, beginning with this emotionally driven storytelling campaign.
Renewed Partnership Between OKX and Jack Grealish
On June 22nd (UK time), OKX announced the extension of its collaboration with Jack Grealish, reaffirming his role as a global brand ambassador. This continued relationship builds on a growing synergy between sports and digital innovation. OKX is also the official armband partner of Manchester City Football Club—a high-visibility sponsorship that underscores the platform’s commitment to connecting with global audiences through premier sports partnerships.
Under the new agreement, Grealish will participate in a range of unique experiences designed to deepen fan interaction. These include behind-the-scenes content, personal storytelling features, and interactive digital activations—starting with the launch of the “My Fabric” campaign.
👉 Discover how top athletes are redefining success through innovation and personal drive.
The 'My Fabric' Campaign: Stories Behind the Success
The “My Fabric” campaign dives deep into the personal narratives of Jack Grealish and other upcoming OKX brand ambassadors. Rather than focusing solely on achievements, it emphasizes the struggles, sacrifices, and defining moments that shaped their careers. From early setbacks to breakthrough performances, the campaign humanizes elite athletes and aligns their journeys with broader themes of perseverance and self-belief.
Each story will be shared across digital and social media platforms, offering fans an intimate look at what it truly takes to reach the pinnacle of professional sport. By highlighting vulnerability alongside victory, OKX aims to foster a stronger emotional connection between fans and the athletes they admire.
This multi-phase campaign will roll out over the coming weeks and months, with additional ambassadors set to be revealed through targeted online content. While details remain under wraps, the strategy reflects OKX’s broader vision: leveraging storytelling to build trust, authenticity, and engagement in the digital age.
A Strategic Fusion of Sports and Web3 Innovation
OKX’s partnership with Manchester City began in March 2022 and has evolved significantly since. Initially launching as a training kit partner for the 2022/23 season, OKX expanded its involvement by becoming the club’s official armband sponsor in June 2023 under a multi-year agreement. This high-profile branding appears during Premier League matches, UEFA Champions League games, and other major competitions—reaching millions of viewers worldwide.
Beyond traditional sponsorship, OKX has pioneered immersive Web3 experiences for fans. Through initiatives like the OKX Collective, supporters have accessed exclusive digital collectibles and virtual meet-and-greets with players such as Jack Grealish. These blockchain-powered interactions blend fandom with cutting-edge technology, offering new ways for global audiences to engage with their favorite teams and athletes.
👉 Explore next-generation fan experiences powered by blockchain technology.
Leadership Perspective: Why Sports Resonate With Fans
Haider Rafique, Chief Marketing Officer at OKX, emphasized the emotional power of sports in shaping brand narratives:
“Whether it is the joy of victory or the frustration of defeat, sports have a charm that resonates strongly with people. As a brand, we understand that if we can use our platform to provide fans with a unique perspective on their favorite players, it will bring huge value. That’s why we’re proud to launch the ‘My Fabric’ campaign—to take everyone closer to each athlete and understand how they reached the pinnacle of their careers.”
This philosophy drives OKX’s marketing strategy: not just visibility, but meaningful connection. By aligning with athletes who embody determination and authenticity, OKX strengthens its position as a brand that supports personal growth, innovation, and community.
Jack Grealish: A Voice for Aspiring Dreamers
In his own words, Jack Grealish expressed enthusiasm for the renewed collaboration:
“I am very happy to continue to cooperate with OKX. They are providing more exciting experiences for fans around the world. I am very happy to work on the ‘My Fabric’ event, where I will share every detail of my football career and how I overcame various challenges. I hope to inspire fans to chase their dreams by sharing my experiences.”
Grealish’s journey—from youth football in Birmingham to representing England on the world stage—is one marked by resilience. Known for his creativity on the pitch and charismatic presence off it, he serves as a relatable figure for millions of aspiring athletes. His involvement in “My Fabric” offers a rare glimpse into the mindset of a modern football star navigating pressure, injury, and public scrutiny.
Core Keywords Integration
This campaign naturally incorporates key SEO-focused terms that reflect both audience search intent and industry relevance:
- Jack Grealish
- OKX brand campaign
- My Fabric campaign
- Manchester City sponsorship
- Web3 fan experiences
- crypto sports partnership
- athlete storytelling
- OKX Collective
These keywords are woven throughout the narrative to enhance discoverability while maintaining a natural flow and reader engagement.
Frequently Asked Questions
Q: What is the 'My Fabric' campaign about?
A: The 'My Fabric' campaign is a global branding initiative by OKX that highlights the personal journeys of athletes like Jack Grealish. It focuses on their challenges, growth, and triumphs, aiming to inspire fans through authentic storytelling.
Q: Is Jack Grealish still partnered with OKX?
A: Yes. OKX renewed its partnership with Jack Grealish in June 2025, confirming his continued role as a global brand ambassador.
Q: What is OKX’s connection to Manchester City?
A: OKX is the official armband partner of Manchester City Football Club. The collaboration began in 2022 and was expanded in 2023 under a multi-year deal.
Q: How does OKX use Web3 in fan engagement?
A: Through projects like the OKX Collective, OKX offers digital collectibles and immersive experiences that allow fans to interact with players using blockchain technology.
Q: Will more ambassadors join the 'My Fabric' campaign?
A: Yes. The campaign will feature additional brand ambassadors in the coming months, though specific names have not yet been disclosed.
Q: Where can I follow updates on this campaign?
A: Official updates will be shared across OKX’s social media channels and digital platforms as part of the ongoing rollout.
👉 Join the movement where sports, stories, and innovation come together.
The “My Fabric” campaign marks another milestone in OKX’s mission to bridge sports, technology, and community. By spotlighting real stories from real athletes, it invites fans not just to watch greatness—but to understand it.