The roar of the engines has faded, but the excitement lingers as Lando Norris claimed his first-ever Formula 1 victory at the 2024 Miami Grand Prix—a historic moment for both the young driver and the McLaren F1 Team. In a race that electrified fans around the globe, OKX, the Official Primary Partner of McLaren, stood proudly alongside the team, celebrating not just a win on the track, but a milestone in the fusion of cutting-edge technology and elite motorsport.
As Norris crossed the finish line under the Florida sun, the iconic OKX logo was visible on his helmet, race suit, and prominently displayed on the rear wing and side pods of the McLaren MCL38. This wasn’t just branding—it was a symbol of a shared vision: pushing boundaries, embracing innovation, and redefining what’s possible.
A Partnership Built on Speed and Innovation
OKX’s multi-year collaboration with McLaren goes far beyond traditional sponsorship. It represents a strategic alignment between a pioneering Web3 technology company and one of F1’s most storied teams. Together, they’re creating immersive experiences that bridge the gap between digital innovation and real-world performance.
The 2024 season marked a significant evolution in this partnership. The launch of the McLaren MCL38 featured a bold new livery co-designed by OKX and McLaren—known as the “Stealth Mode” design—which first debuted in September 2023. Inspired by digital aesthetics and cybersecurity themes, the stealth-themed car reflects the shared values of precision, security, and forward-thinking design.
But the partnership doesn’t stop at aesthetics. OKX has introduced Web3-powered fan engagement initiatives, including interactive fan zones and exclusive digital events. These experiences allow fans to participate in the McLaren journey like never before—through NFT ticketing, blockchain-based rewards, and virtual meetups that bring them closer to the pit lane action.
👉 Discover how Web3 is transforming sports fandom—explore next-gen fan experiences today.
Web3 Meets the Fast Lane: Technology Driving Engagement
At its core, OKX is more than a crypto exchange—it’s a comprehensive Web3 ecosystem designed to empower users with control, security, and seamless access to decentralized technologies. From secure wallet solutions to decentralized exchanges and NFT marketplaces, OKX is building the infrastructure for a self-managed digital future.
This vision resonates deeply with the world of Formula 1, where every millisecond counts and technological edge determines success. Just as McLaren engineers optimize aerodynamics and powertrain efficiency, OKX engineers are refining blockchain interoperability, transaction speed, and user experience across its platforms.
Key offerings include:
- OKX Wallet: A next-generation crypto wallet supporting over 80 blockchains, featuring MPC (Multi-Party Computation) technology that eliminates the need for traditional seed phrases. With account abstraction via Smart Account, users can pay gas fees in stablecoins like USDC or USDT—removing one of the biggest barriers to mainstream Web3 adoption.
- DEX Aggregator: A powerful decentralized exchange that aggregates liquidity from over 400 DEXs across 20+ blockchains, enabling fast, low-cost swaps with cross-chain functionality.
- NFT Marketplace: A zero-fee, multi-chain platform that aggregates listings from top marketplaces like OpenSea and MagicEden, giving collectors unified access to rare digital assets.
- DeFi Earnings Hub: A streamlined portal for staking and yield generation across nearly 70 protocols on more than 10 chains.
These tools aren’t just for crypto veterans—they’re designed to welcome newcomers into the Web3 world with intuitive interfaces and real-world utility.
Why Motorsport? Why Now?
The convergence of high-performance racing and blockchain technology may seem unexpected—but it’s actually a natural fit. Both domains thrive on data, decentralization, and real-time decision-making. Fans today demand deeper engagement, ownership, and participation—not just passive viewership.
Through its partnership with McLaren, OKX is pioneering new models of fan interaction. Imagine owning a limited-edition NFT of Norris’ winning lap telemetry data, or unlocking VIP garage access through token ownership. These aren’t futuristic concepts—they’re already being tested and deployed.
Moreover, OKX’s global brand campaign, “The System Needs a Rewrite,” underscores this mission: challenging outdated systems in finance, entertainment, and sports by advocating for user-owned digital ecosystems.
👉 See how decentralized technology is rewriting the rules—join the movement now.
Frequently Asked Questions
Q: What does OKX do in partnership with McLaren F1?
A: As Official Primary Partner, OKX collaborates on branding, fan engagement, and Web3 innovation—including co-designed car liveries, interactive fan zones, and blockchain-powered experiences like NFT ticketing and digital collectibles.
Q: Is OKX only involved in crypto trading?
A: No. While OKX offers trading services, it also provides a full suite of Web3 tools—including wallets, DeFi staking, NFT marketplaces, and decentralized exchanges—making it a comprehensive platform for both beginners and advanced users.
Q: How does Web3 enhance Formula 1 fan experiences?
A: Web3 enables verifiable ownership of digital memorabilia, exclusive access via tokens, gamified rewards, and direct artist/team interactions through NFTs—transforming passive fans into active participants.
Q: Can I access OKX services without prior crypto knowledge?
A: Absolutely. OKX is designed with user-friendly interfaces, educational resources, and features like Smart Account that simplify transactions—making entry into Web3 smooth and secure.
Q: Was Lando Norris’ Miami Grand Prix win his first F1 victory?
A: Yes. The 2024 Miami Grand Prix marked Lando Norris’ maiden Formula 1 race win after years of consistent performance and near-misses—a breakthrough moment celebrated by fans and partners alike.
Q: Does OKX have other sports partnerships?
A: Yes. In addition to McLaren F1, OKX partners with Manchester City FC, Olympian Scotty James, F1 driver Daniel Ricciardo, and The Tribeca Festival—reflecting its commitment to innovation across sports and culture.
The Future Is Decentralized—and Accelerating
Lando Norris’ victory isn’t just a triumph for McLaren—it’s a signal of momentum. For OKX, it reinforces the power of long-term partnerships rooted in shared values: innovation, resilience, and rewriting what’s possible.
As Web3 continues to evolve, so too will the ways we experience sports, ownership, and community. With every race, every smart contract executed, and every fan who claims their digital seat in the grandstand, we move closer to a world where technology serves people—not institutions.
👉 Be part of the next era in digital ownership—start exploring Web3 with OKX today.
Whether you're watching from the stands or logging in from your device, one thing is clear: the future of fandom is here—and it’s powered by speed, strategy, and self-sovereignty.