For the first time, retail investors in the United States can directly buy and trade Bitcoin and Ethereum through Fidelity’s widely used investment platform. This marks a significant milestone in the convergence of traditional finance and digital assets, reinforcing Fidelity’s position as a pioneer among major financial institutions embracing cryptocurrency.
Fidelity Investments, the world’s fourth-largest mutual fund manager, has quietly launched access to its Fidelity Crypto service for all eligible retail customers. According to TheBlock, the company did not issue a public announcement but instead rolled out the feature gradually over recent weeks. Now, users with Fidelity brokerage accounts can purchase Bitcoin (BTC) and Ethereum (ETH) with as little as $1, making crypto exposure more accessible than ever.
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Seamless Integration into Existing Investment Portfolios
What sets this move apart is the seamless integration of crypto trading into Fidelity’s existing stock trading app. Unlike standalone crypto exchanges that require separate accounts and complex verification processes, Fidelity allows investors to manage both traditional securities and digital assets under one roof.
The service operates through Fidelity Digital Assets, the firm’s dedicated division focused on blockchain and cryptocurrencies. Previously, access to this platform was limited to select clients via a waitlist. Now, all waitlisted users—and eventually all eligible U.S. retail investors—can trade without delay.
Notably, Fidelity charges no commission fees for buying or selling crypto. Instead, revenue comes from a spread of up to 1%, which is competitive compared to many mainstream crypto platforms. This transparent pricing model aligns with Fidelity’s long-standing reputation for investor-friendly services.
A Strategic Push into Digital Assets
Fidelity’s journey into digital assets began over a decade ago. The firm started researching Bitcoin and blockchain technology as early as 2014, recognizing the transformative potential of decentralized finance. By 2018, it launched institutional-grade Bitcoin custody and trading solutions, followed by a trust charter from the New York State Department of Financial Services in 2019.
In October 2022, Fidelity Digital Assets expanded its offerings to include Ethereum trading for institutional clients—now that same level of access is trickling down to individual investors.
This strategic progression reflects a broader trend: traditional financial institutions are increasingly validating cryptocurrencies as a legitimate asset class. With over 37.1 million retail accounts, Fidelity has immense reach, and its endorsement could accelerate mainstream adoption.
However, it's important to note that the service is currently only available to U.S. residents, and not all states support the feature due to regulatory variations. Fidelity also emphasizes that cryptocurrencies are highly volatile and may become illiquid at times—clearly positioning them as suitable only for investors with high risk tolerance.
Expanding Product Offerings in Crypto and Beyond
Beyond direct crypto trading, Fidelity has been actively expanding its digital asset-related investment products:
- In September 2022, it filed with the SEC to launch a Bitcoin ETF, which would allow investors to gain exposure without holding the underlying asset.
- It introduced two new exchange-traded funds (ETFs) focused on companies involved in cryptocurrency and the metaverse.
- It launched an Ethereum Index Fund, giving institutional investors diversified exposure to ETH.
These moves suggest that Fidelity is building a comprehensive ecosystem around digital assets—not just enabling trading but also offering structured investment vehicles for different risk profiles.
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EDX Markets: A New Era in Regulated Crypto Trading
In another bold step, Fidelity Digital Assets co-founded EDX Markets in 2023 alongside Charles Schwab and Citadel Securities. This new digital asset exchange aims to bring institutional rigor and regulatory compliance to crypto trading in the U.S.
EDX is designed specifically for both retail and institutional investors, prioritizing security, transparency, and market stability—critical concerns after high-profile collapses like FTX in late 2022.
The creation of EDX signals growing confidence among traditional financial giants that crypto markets can be safely integrated into the regulated financial system—with proper oversight and infrastructure.
Why This Matters for the Future of Finance
Fidelity’s decision to open crypto access to retail users isn’t just a product update—it’s a signal of shifting tides in global finance.
While many traditional institutions pulled back after the 2022 market downturn and regulatory scrutiny intensified, Fidelity doubled down. Its consistent investments in crypto infrastructure, custody solutions, and user accessibility demonstrate a long-term commitment rather than a speculative trend.
For everyday investors, this means:
- Easier entry into the crypto market through a trusted name.
- Reduced friction between traditional and digital assets.
- Greater confidence in security and compliance.
For the industry, it reinforces the idea that Bitcoin and Ethereum are becoming core components of modern investment strategies—especially as younger generations demand more diversified and tech-forward options.
Frequently Asked Questions (FAQ)
Q: Is Fidelity Crypto available to all U.S. investors?
A: While Fidelity has removed the waitlist for most users, availability may vary by state due to local regulations. Check your account dashboard for access.
Q: Are there any fees for trading crypto on Fidelity?
A: There are no commission fees. However, Fidelity Digital Assets applies a spread of up to 1%, depending on market conditions.
Q: Can I withdraw my Bitcoin or Ethereum to a personal wallet?
A: Currently, Fidelity does not support external withdrawals. Assets must remain in your Fidelity Crypto account.
Q: Does Fidelity offer other cryptocurrencies besides Bitcoin and Ethereum?
A: As of now, only BTC and ETH are available. Future expansions will depend on demand and regulatory clarity.
Q: How does Fidelity ensure the security of my crypto holdings?
A: Fidelity uses cold storage for nearly 100% of assets, multi-signature authentication, and advanced encryption—same standards as its institutional services.
Q: Is this related to Fidelity’s Bitcoin ETF application?
A: While separate products, both reflect Fidelity’s broader strategy to bring regulated crypto access to mainstream investors.
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Final Thoughts
Fidelity’s move to open direct Bitcoin and Ethereum trading to retail investors represents a pivotal moment in financial history. It bridges the gap between legacy finance and the emerging digital economy, offering millions of Americans a safe, regulated way to participate in the crypto revolution.
With strong infrastructure, clear risk disclosures, and a history of innovation, Fidelity isn’t just entering the crypto space—it’s helping define its future.
As adoption grows and regulatory frameworks evolve, expect more institutions to follow suit. But for now, Fidelity stands at the forefront—proving that even in uncertain markets, progress moves forward.