The fusion of motorsport heritage and cutting-edge innovation takes center stage as McLaren Racing and OKX, a leading onchain technology company, reveal a special one-off livery for the 2024 Singapore Grand Prix. Dubbed Legend Reborn, this exclusive design pays tribute to McLaren’s legendary MP4 era (1981–1996)—a golden age defined by engineering brilliance, iconic drivers, and championship glory.
A Nostalgic Tribute to the MP4 Era
The Legend Reborn livery is more than just a paint job—it's a celebration of legacy. Co-designed by McLaren and OKX, the design blends classic elements from the MP4 series with the team’s modern papaya orange identity, creating a visual bridge between past and present. The MP4 cars, including the dominant MP4/4 driven by Ayrton Senna and Alain Prost, are widely regarded as some of the most successful Formula 1 machines in history.
This special livery will be featured on both MCL38 race cars driven by Lando Norris and Oscar Piastri during the Singapore Grand Prix weekend, transforming the circuit into a moving museum of McLaren’s storied past.
"It's fantastic to bring back our third bespoke livery in Singapore with OKX," said Louise McEwen, Chief Marketing Officer at McLaren Racing. "Legend Reborn is a great way to celebrate and honour our iconic history, in a way that unites fans old and new."
👉 Discover how legacy fuels innovation in high-performance racing and blockchain technology.
Honoring McLaren’s Racing Legends
Embedded within the livery’s design are the names of 13 legendary drivers who shaped the MP4 era—icons like Ayrton Senna, Alain Prost, and Niki Lauda. Their contributions not only defined McLaren’s success but also left an indelible mark on Formula 1 history. By integrating these names into the cockpit area, the team ensures that every lap carries the spirit of those who came before.
The unveiling took place during an exclusive on-track event in Singapore, attended by key figures including Zak Brown, CEO of McLaren Racing; Haider Rafique, CMO of OKX; and drivers Norris and Piastri. The atmosphere reflected both reverence for the past and excitement for the future.
Innovation Meets Heritage
While rooted in nostalgia, Legend Reborn also symbolizes forward momentum. The partnership between McLaren Racing and OKX is built on shared values: relentless innovation, challenger mentality, and fan-centric storytelling.
"Together with McLaren, we believe in the power of persistence and innovation," said Haider Rafique, Chief Marketing Officer at OKX. "We believe crypto, like F1, can be disrupted by a visionary team that innovates fearlessly."
This mindset aligns perfectly with OKX’s recent technological upgrades, including a complete overhaul of its OKX Wallet, designed to make blockchain access simpler and more intuitive for users worldwide. Just as McLaren pushes the limits of aerodynamics and performance, OKX is redefining how people interact with decentralized ecosystems.
👉 Explore how next-gen technology is accelerating digital transformation—on track and off.
A Legacy of Storytelling Through Liveries
Legend Reborn follows earlier collaborative liveries between McLaren and OKX, including the emotionally resonant ‘McLaren SENNA presented by OKX’ livery showcased at the 2024 Monaco Grand Prix. Each special design serves as a narrative tool—connecting fans across generations while reinforcing the depth of the partnership.
These limited-edition schemes go beyond branding; they create cultural moments that resonate with motorsport enthusiasts and tech innovators alike. They reflect a strategy where heritage isn't preserved behind glass—it's lived, raced, and reimagined.
Sustainability and Inclusion in Modern Motorsport
Beyond speed and spectacle, McLaren Racing continues to lead in sustainability and inclusion. As a signatory to the UN Sports for Climate Action Commitment, the team is committed to achieving net zero emissions by 2040. Their participation across six racing series—including Formula E, Extreme E, and F1 Academy—demonstrates a holistic approach to evolving motorsport for future generations.
From promoting diversity in driver development programs to reducing environmental impact through advanced engineering, McLaren proves that performance and responsibility can coexist.
Frequently Asked Questions (FAQ)
Q: What is the Legend Reborn livery?
A: It's a limited-edition paint scheme created by McLaren Racing and OKX for the 2024 Singapore Grand Prix. It honors the iconic MP4 era (1981–1996) with design cues from classic cars and features the names of 13 legendary drivers.
Q: Why is the MP4 era significant?
A: The MP4 series produced some of F1’s most dominant cars, including the 1988 MP4/4, which won 15 out of 16 races. Drivers like Senna, Prost, and Lauda achieved legendary status during this period.
Q: How does OKX contribute to McLaren’s innovation?
A: As an Official Primary Partner, OKX supports technological advancement and fan engagement initiatives. Their collaboration focuses on digital innovation, including blockchain integration and immersive fan experiences.
Q: Will this livery be used again after Singapore?
A: No—Legend Reborn is a one-off design created specifically for the Singapore Grand Prix weekend.
Q: What role does fan experience play in this partnership?
A: Both brands prioritize fan engagement through unique storytelling campaigns, digital platforms, and interactive content that deepen connections between audiences and the sport.
Q: Is there a connection between F1 engineering and blockchain technology?
A: Yes—both fields demand precision, real-time data processing, and constant innovation. The partnership draws parallels between high-performance racing teams and disruptive tech ecosystems.
👉 See how boundary-pushing partnerships are shaping the future of sport and technology.
Core Keywords Integrated:
- McLaren Racing
- OKX
- Legend Reborn livery
- MP4 era
- Singapore Grand Prix
- Formula 1 heritage
- Blockchain technology
- Fan experience
This collaboration exemplifies how legacy brands can evolve without losing their soul. By honoring the past while investing in tomorrow’s technologies, McLaren and OKX are not just racing—they’re redefining what’s possible.