Doodles — one of the most iconic profile picture (PFP) NFT collections since its 2021 debut — is stepping into a transformative new era with the upcoming launch of its native token, $DOOD. As the project transitions from a culturally driven NFT brand to a full-fledged Web3 ecosystem, anticipation is building around its token generation event (TGE). This article explores the cultural momentum, community strength, tokenomics, and market precedents shaping the DOOD price prediction, offering a comprehensive forecast for both pre- and post-TGE performance.
Community and Cultural Momentum Behind Doodles
Launched in 2021, Doodles features 10,000 hand-drawn, cartoon-style avatars that quickly gained popularity for their vibrant aesthetic and playful energy. But Doodles has always been more than just digital art. It's a cultural movement rooted in creativity, inclusivity, and real-world engagement.
In 2022, the project made headlines by appointing Julian Holguín, former President of Billboard, as CEO, and enlisting music icon Pharrell Williams as Chief Brand Officer. These high-profile appointments signaled a serious intent to bridge Web3 with mainstream entertainment, fashion, and music.
The momentum continued in early 2023 when Doodles acquired Golden Wolf, an Emmy-nominated animation studio. This strategic move laid the foundation for original content creation, including animated series and storytelling experiences that bring the Doodles universe to life beyond static NFTs.
By late 2024, Doodles had expanded into physical retail partnerships, notably collaborating with McDonald’s to feature artwork on over 100 million McCafé cups across the United States. This kind of mainstream visibility is rare in the NFT space and underscores Doodles’ evolution into a global lifestyle brand.
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Backed by a $54 million raise at a $704 million valuation in 2022, Doodles has had the financial runway to focus on long-term development rather than short-term monetization. This sustainability is key to enduring relevance in the volatile crypto market.
Community-Driven Governance and Engagement
Doodles has cultivated one of the most active and passionate communities in Web3. The DoodleBank initiative functions as a treasury DAO, allowing NFT holders to vote on funding proposals and project direction — a true embodiment of decentralized governance.
The Inkubator program further fuels community innovation by funding member-led events and entrepreneurial ventures inspired by Doodles. Notable successes include Rolling Doods, a Hong Kong-based streetwear brand, and Toastie Co, a scented candle line that captures the cozy essence of Doodle culture.
Sub-communities like Doodbro Alpha (China), Koodles (Korea), and regional groups across Southeast Asia reflect the global reach of the brand. These grassroots networks amplify engagement and serve as organic ambassadors.
Holders also benefit from tangible utility: early access to Doodles 2 on Flow, a platform enabling avatar customization, trait swapping, and wearable acquisition. This digital layer enhances the value proposition of holding original Doodles NFTs.
Furthermore, Doodles is building the Dreamverse — a narrative-driven metaverse powered by DreamOS and DreamNet. It integrates music, fashion, gaming, and AI-generated content, positioning original NFTs as foundational assets for character development and licensing.
DOOD Tokenomics Overview
The $DOOD token is central to unlocking deeper participation within the Dreamverse. With a total supply set at 10 billion tokens, the allocation is designed to balance community incentives with long-term ecosystem growth.
- Doodles Community: 30%
- Ecosystem Fund: 25%
- Team: 17%
- New Blood: 13%
- Liquidity: 10%
- Company: 5%
A significant portion — likely 43% — of the total supply (Community + New Blood) is expected to be unlocked at TGE. While this enables broad distribution, it may also introduce early sell pressure, as seen with other PFP token launches like $PENGU and $ANIME.
Currently, pre-market trading on platforms like MEXC shows $DOOD hovering around **$0.025. However, given Binance’s announcement of a DOOD futures contract**, spot listing expectations are rising. Historically, over 90% of Binance futures listings are followed by spot listings, suggesting strong exchange support.
Considering Doodles’ cultural capital and market positioning, a realistic spot listing price target is $0.08, reflecting balanced optimism between speculative demand and fundamental strength.
Market Comparisons: Lessons from PENGU and ANIME
To understand where $DOOD might land, it’s instructive to examine recent token launches from comparable PFP projects.
DOOD vs PENGU (Pudgy Penguins)
Once considered stagnant, Pudgy Penguins reinvented itself under new leadership, focusing on community and mainstream appeal — a strategy mirrored by Doodles. Its token, $PENGU, launched in December 2024 on Solana with a fully diluted valuation (FDV) of **$1.7 billion, quickly settling around $1 billion**.
Key factors:
- 23.5% of supply airdropped to NFT holders
- Floor price surged to 34 ETH post-launch
- Strong physical product integration (toys)
Doodles shares this community-first DNA and cross-industry expansion but differentiates through music, animation, and AI storytelling via DreamNet.
If $DOOD launches at a similar valuation relative to supply (10B tokens), a price range of **$0.07–$0.10** would imply an FDV of **$700 million to $1 billion** — a credible benchmark.
DOOD vs ANIME (Azuki)
Azuki launched $ANIME in January 2025 with a 10 billion supply and an initial price of **$0.08, achieving an FDV of $800 million**. Over half the supply went to the Web3 community, with 37.5% directly airdropped to NFT holders.
Azuki also introduced Animechain and the Animecoin Foundation to foster co-creation — similar in spirit to Doodles’ DreamNet vision.
With Doodles’ NFT market cap at $67.6 million** — higher than Azuki’s $49.2 million at launch — there’s room for DOOD to outperform on valuation. A fair starting price could be $0.08–$0.12, potentially reaching $1.2 billion FDV**.
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DOOD Price Prediction: Pre- and Post-TGE Outlook
Based on current data and comparable launches, here’s a realistic price forecast:
Pre-TGE Expectations
- Pre-market price: ~$0.025
- Expected spot listing: $0.07–$0.10
- Initial FDV range: $700M–$1B
With Binance futures support offering up to 50x leverage, speculative interest is likely to drive strong initial volume.
Post-TGE Trajectory
Historical patterns suggest an immediate spike followed by correction:
- PENGU dropped nearly 82% from peak within weeks
- ANIME fell over 70% despite strong fundamentals
Early profit-taking from unlocked community allocations often triggers these pullbacks. Given that ~43% of DOOD supply may be liquid at TGE, similar volatility is expected.
A post-correction stabilization range of $0.05–$0.10 appears likely within the first month.
Long-Term Outlook
Sustained value will depend on:
- Successful rollout of DreamNet and AI content tools
- Growth in music, animation, and gaming integrations
- Expansion of real-world partnerships (e.g., retail, events)
- Continued community engagement through Inkubator and DoodleBank
If Doodles delivers on its roadmap, $DOOD could regain momentum in mid-to-late 2025, potentially reaching **$0.15–$0.20** in bullish scenarios — translating to a **$1.5B–$2B FDV**.
Frequently Asked Questions (FAQ)
Q: When is the DOOD token launch (TGE)?
A: While an exact date hasn’t been confirmed, expectations point to mid-2025 based on project updates and exchange listings.
Q: How can I get DOOD tokens?
A: Eligible Doodles NFT holders will receive an airdrop. Others can acquire tokens via spot trading after official exchange listings.
Q: What factors could increase DOOD’s price?
A: Successful DreamNet launch, Binance spot listing, strong NFT floor performance, mainstream partnerships, and active community participation.
Q: Why might DOOD’s price drop after launch?
A: High initial circulating supply (~43%) may lead to sell pressure as early recipients take profits — a common trend seen with $PENGU and $ANIME.
Q: Is DOOD a good long-term investment?
A: For believers in Doodles’ cultural expansion into music, fashion, and AI storytelling, yes — provided the team executes its ecosystem vision.
Q: How does DOOD compare to other PFP tokens?
A: DOOD stands out due to its celebrity backing, animation studio ownership, and AI-powered DreamNet platform — giving it broader utility than most PFP tokens.
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Final Thoughts
The launch of $DOOD marks a pivotal moment for one of Web3’s most culturally significant brands. While short-term price action may mirror the volatility seen with $PENGU and $ANIME — spiking then correcting — the long-term potential hinges on execution.
With strong fundamentals, elite partnerships, and a roadmap that extends far beyond NFTs, Doodles is positioned to become more than just a token: it’s building a next-generation creative universe where fans don’t just collect art — they shape culture.
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